ACEC/MA Genesis 2018 Program

Genesis Program: Connect.  Learn.  Grow.

An ACEC/MA Leadership Education Program
February 13, 20 & 27, 2018

 CDM Smith, 75 State St, Boston, MA

3:00 - 6:00 PM


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If you are Registering Online, you need your Personal Login/Password to register as an individual. If your firm is an ACEC/MA member you are an ACEC/MA member and can pay the Member Rate.

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Building a professional career requires you to develop an expertise in more than just technical skills. In Genesis, you’ll learn about a range of appropriate protocols, values, ethics, reputation and relationship-building strategies to help you advance your career.


ACEC/MA's Genesis Program provides this foundation for moving forward.

Three carefully designed instructional sessions address key topics identified by firm leaders as vital for the professional with 3-5 years experience. These engaging sessions will give you new techniques and insights through discussion and instructional exercises.



  $500 / person from ACEC/MA Member Firms*

  $750 / person from Non-Member Firms

 *If your firm is an ACEC/MA Member, you’re an ACEC/MA Member. 


Participation is limited to 30 people.  Registration is first-come, first served, but there is a wait list.  Fax or email completed forms to 617-227-6783 or  Email or call 617/227-5551 with any questions.


Session 1: February 13, 2018

How a Firm Works—the Business Side of Engineering
Instructor: Bruce E. Beverly, PE, Managing Director, Beverly Management Consulting, LLC

This session focuses on how and why an engineering firm makes a profit.  Mr. Beverly covers project and firm economics, overhead, how billing rates are established, utilization importance, the difference between project and firm profits, and how and why managers benchmark economic indicators against other firms.  Key concept: to keep an engineering firm afloat, you need to know more than just engineering.


Session 2: February 20, 2018
How Firms Get Business

Instructor: Genevieve Cahill, Vice President of Marketing, BSC Group

In this session, Ms. Cahill will introduce the role that marketing plays in running a successful firm.  Topics will include what a go/no-go decision is and how it is made, how marketing is achieved at every level in a firm, the proposal process,  and the role of marketing as part of project delivery.


Session 3: February 27, 2018

Personal Communication Effectiveness
Instructor:  Paul D. Weisman, PE, President, SMART Conversations
Join us for skill-building in key communication areas that will improve your ability to work successfully with colleagues, supervisors and in teams. Topics include: Personal Mastery, Professional Conversation, and Interpersonal Collaboration. The goal is to build confidence in your ability to exchange information while enhancing rapport and working-relationships.


ACEC/MA Genesis Program

American Council of Engineering Companies/Massachusetts
The Engineering Center, One Walnut Street, Boston, MA  02108-3616
Tel: 617-227-5551

Fax: 617-227-6783



Click the video above to learn why ACEC Business Education will help your firm thrive.



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